People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a soon-to-be published study led by a Brigham Young University professor.

Why Not? It seems as though people are so quick to dismiss our senses especially our sense of smell. This is a fantastic article that talks of the research study led by a Brigham Young University professor.
“Basically, our study shows that morality and cleanliness can go hand-in-hand,” said Galinsky of the Kellogg School. “Researchers have known for years that scents play an active role in reviving positive or negative experiences. Now, our research can offer more insight into the links between people’s charitable actions and their surroundings.” 

I know for myself... clean house + clean smell = positive mood. Scents can even remind you of moments in your life, like when grandma was baking that fantastic apple pie when you were young... this makes me not only happy, but hungry. How many times have you gotten home from a long stressful day and decided to soak it all away in a bath? It's relaxing no doubt, but add a little lavender and you now have relaxation + tranquility. Have you ever noticed how a warm bubble bath will help a young child rest much better at bedtime? I have... again add some natural goat's milk soap with sweet honey oatmeal added to that bath and not only is that little one ready for a much needed nap, but now he/she has the benefit of clean moisturized skin.

What ever your reason for cleanliness... the next time you take a shower or bath after a long stressful day, add scented goat's milk soap or bubble bath that you love to it and note how it makes you feel.